Capture the charm of the deep South. Enter your Southern Comfort Cocktail creation for your chance to WIN one of six trips to New Orleans – home of the cocktail and birthplace of Southern Comfort!

There will be 6 Regional Southern Showdowns – judges will select the top cocktails per region and invite the finalists to showcase their creation.

At each Regional Southern Showdown, 1st place winners will walk away with the top prize – a trip to New Orleans!

In New Orleans the 6 regional winners will be invited to participate in the grand-daddy of showdowns – to decide who will be crowned ultimate champion and grand final winner of the Southern Showdown 2016!

To Enter submit your Southern Comfort recipe and photos by the 16th of September.

Key Dates

Entry deadline: 16th September

Regional Finalists announced: 19th September

Regional Southern Showdown: 3 – 12th October

Prize trip to New Orleans: 27th – 31st October

To Enter, you must:

Stock Southern Comfort in your venue

Submit a cocktail recipe that:

  • Contains 50ml of Southern Comfort
  • Is available if requested from your venue

Judging criteria and hints:

Online Entry Criteria – Total 100 Points Regional Final Criteria – Total 100 points
Creativity – 20 points Creativity – 20 points
Answer to set questions – 10 points Presentation – 20 points
Taste – 30 points Taste – 30 points
Method – 10 points Technique – 10 points
Saleability – 20 points Saleability – 10 points
Appearance – 10 points Appearance – 10 points

Regional Finalists can gain up to 25 bonus points through in-venue promotion and Social Media participation.